February 10, 2022

Mai Dubai announces official partnership with Dubai Duty Free Tennis Championships for third year in a row

Company named as the ‘Official Water Sponsor’ for one of the most awaited sporting events in the UAE

Mai Dubai, the bottled water brand owned by Dubai Electricity and Water Authority (DEWA), announced its partnership with the Dubai Duty Free Tennis Championships 2022, becoming the event’s ‘Official Water Sponsor’ for the third consecutive year. The Dubai Duty Free Tennis Championships, one of the most anticipated sporting events in the UAE, is slated from February 14 to 26, 2022.

Mai Dubai’s efforts to stay connected to sports and active lifestyle enthusiasts have helped the brand establish a strong footprint throughout the UAE in a short period of time. Over the years, Mai Dubai has supported major sporting activities including cricket, basketball, golf, Tough Mudder, Paralympics, as well as the Dubai Fitness Challenge and the Mai Dubai City Half Marathon. The brand has a strong presence across the region and ensures the delivery of bottled water in line with the needs and requirements, while maintaining the highest quality standards.

The tournament line-up showcases a number of top players, with the women’s tournament featuring Garbine Muguruza, two-time champion Simona Halep, Elina Svitolina, Petra Kvitova, and the 2019 winner Belinda Bencic. The men’s tournament, which commences on February 21, will also feature a number of notable players, including Novak Djokovic, along with Aslan Karatsev, Andrey Rublev, Denis Shapovalov, and former champion Roberto Bautista Agut.

Alexander van ‘t Riet, CEO of Mai Dubai, said: “We are more than thrilled to be partnering with the Dubai Duty Free Tennis Championships 2022 for the third year. Our continuing efforts in this direction are evidence of our commitment to promoting healthy hydration and an active lifestyle. The success of our partnerships is attributed to the quality of Mai Dubai drinking water, which provides players and fans with hydration that ensures international standards. In addition, the event will also showcase Mai Dubai’s collaboration with DGrade, in order to reduce waste and promote sustainability through recycling of water bottles. We are also excited to announce that Mai Dubai will be present at the venue and fans will have a chance to win tickets to the event by participating in a competition through our social media channels.”

Salah Tahlak, Tournament Director of Dubai Duty Free Tennis Championships said, “Mai Dubai has been signed as the Official Water Sponsor for the Dubai Duty Free Tennis Championships since 2020 and we are pleased to have them on board once again this year. The support of our sponsors such as Mai Dubai has been instrumental to the success of this tournament which has been running for 30 years.”

The Dubai Duty Free Tennis Championships has welcomed some of the best players in the world for years. The list includes renowned tennis players such as Martina Hingis, Justine Henin, Lindsay Davenport, Venus and Serena Williams, Caroline Wozniacki, and more, who have displayed top quality tennis in front of sell-out crowds every year at the Dubai Duty Free Tennis Stadium. As a result of its huge audience coverage across Europe, Asia, Africa, Australia, and America, the event is certain to keep Dubai among the top favourite destinations for sports fans.