On September 21 2016, the Senior Management of Al Ameen Diamond Enterprises and Mai Dubai LLC held their very first Business Review meeting to mark the official Launch of Mai Dubai Bottled Drinking Water in the Sultanate Of Oman. This comes days after a Nation wide radio and newspaper campaign was launched to create further exposure for the Water Brand.
First introduced in February 2016 to the Omani Market, Mai Dubai a bottled drinking water brand with its head quarters in Dubai has been expanding its operations outside of the United Arab Emirates, where early success has already been achieved. “Al Ameen Diamond Enterprises, established in Feb 2013 and part of a well respected group Teejan Group, has been looking to introduce a promising Consumer brand into their portfolio. There was natural synergy between both companies and a business relationship began.” Said Mr. Mohamed HamedSalim Al Harssy, Director of Teejan Group and Chairman of Al Ameen Diamond Enterprises.
In 2015, Mai Dubai was the only Bottled Water Company and Factory to be given the highest grade in food safety “ Grade A” by the Dubai Municipality, and achieved a higher grade this year. In addition to its HACCP, ISO and FDA certifications, Mai Dubai implements the best standards and procedures throughout the company. The brand has also been recognized for an award finalist website by awward.com, the Dubai Drink Technology exhibition recognized its Marketing efforts. More recently the company won Bronze in the water category in the BevStar Awards by Beverage World magazine, the award is based on taste, uniqueness and packaging amongst others.
“Since the very beginning we set out to become one day the leading bottled drinking water provider in the region, in fact it is in our mission statement. This goal cannot be achieved unless we expand our operation to the right markets which brings us to Oman, a very key market for any Consumer Brand’s future success.” Explained Mai Dubai CEO Mr. Jay Andres.
Mai Dubai, which is Low in Sodium with a balanced blend of healthy minerals, is available to the Omani public in 200ml, 330ml, 500ml and 1.5 liter bottles and 100ml and 200 ml cups. The company, which began operations in the UAE, now exports to Bahrain, Kuwait, KSA, Singapore, South Africa and the UK.